What Should Nissan Do With The Craigslist Maxima?

A few weeks ago, Luke Aker posted one of the finest pieces of automotive advertising in recent memory, a brilliant Craigslist post and video sales pitch for his beloved “pavement-yacht” 1996 Nissan Maxima GLE.

For a sample of the seller’s piquant prose, consider this selection from the Craigslist ad:

There is luxury in a Bentley, speed in a Ferrari, comfort in Bugatti. For everything else, there’s this 1996 Nissan Maxima; aged 17 years.

This pavement-yacht has a ride as smooth as a Pegasus’ backside. Its such a massive and impressive land-yacht it requires the use of steering fluid that has been designed to leak out from underneath the car when it has been exhausted from the majestic work that it has done, released into the wild when the great Maxima when it has decided its time has come.

The orange Unifying Grasp and Lift safetY (aslo known as U.G.L.Y.) restrains the front hood to the maxima degree!

If that wasn’t enough, he spent two weekends and $100 shooting this commercial for the car:

The ad generated some serious buzz on the web, ultimately getting the attention of Nissan North America, who decided to purchase Luke’s luxurious Maxima for his $1400 asking price. In addition, they are also donating $1,000 to the Wounded Warriors Project (his charity of choice), in his name.

Nissan’s Director of Interactive & Social Media Marketing Erich Marx explains:

We saw Mr. Aker’s video ad yesterday and couldn’t pass it up, once we finally stopped laughing. We know a good deal when we see one, especially on such a classic, so we jumped on it. We commend Mr. Aker for his creativity and wanted to celebrate it by taking him up on his extraordinary offer.

Nissan is currently exploring several possibilities for what the future holds for this majestic vehicle. If I were Nissan, I’d drop a GT-R engine in there and create the ultimate sleeper!

If you have any suggestions for them, leave a comment below, and we’ll be sure to pass it along to them.