Toyota Throws Down The Gauntlet With 2014 Corolla

Building on 47 years of success and close to 40 million sales in the world, the 11th generation Corolla is a dramatically styled, sleeker, more dynamic Corolla that will change consumers perceptions of the iconic compact, and put the rest of the compact market on notice.

The 2014 Toyota Corolla has been transformed, with a chiseled new shape, LED low-beam headlights create a bold profile, and available 17-inch wheels help hold the road like never before, while and aggressive grille and available deck spoiler make sure you leave a strong impression both coming and going.

The Corolla’s exterior design builds on the “Iconic Dynamism” theme seen on the Corolla Furia Concept at the 2013 North American International Auto Show in January. With the new Corolla’s stronger exterior styling, it’s clear that Toyota’s brand and product direction will emphasize more compelling styling executions that will appeal to current Toyota customers while also attracting more youthful buyers.

The 2014 Corolla’s interior matches the visual impact of the exterior and adds a new level of refinement. The passenger cabin features a clean, horizontally oriented dash panel design that adds to the interior’s sense of spaciousness. The instrument panel and surrounding areas are finished in premium materials with piano black surfaces, metallic accents and decorative pin-striping to help elevate the compact car experience. Exquisite texture graining and soft touch material covers the top of the dash panel and key touch points in the cabin.

Adding to the cabin’s elevated tone, Corolla offers a choice of seat-covering materials in premium fabric or available SofTex™ material. Attention to detail is demonstrated in the ornamental stitching spanning the length of the dash panel and the shift boot that adorns the center console’s shifter lever. Sound insulation has been strategically placed along the fenders, cowl, and behind the dash panel to reduce noise entering the cabin helping occupants enjoy Corolla’s available audio systems and connectivity features.

The premium interior extends to the rear seat as well. The new Corolla’s longer 106.3-inch wheelbase creates a more spacious interior, with a rear seat area that is 2.95-inches longer than the previous model, to offer outstanding rear leg room.

The 2014 Corolla will also offer a new LE Eco grade that is differentiated by a more efficient 140-horsepower, 1.8-liter engine with Valvematic technology; improved aerodynamics; and low rolling resistance tires. The Corolla Eco-badged models will achieve an estimated highway fuel economy rating of over 40 mpg thanks to the new Valvematic engine combined with a newly developed Continuously Variable Transmission (CVT). The Corolla L, LE, and S grade models are all powered by a 1.8-liter, four-cylinder engine with intelligent Variable Valve Timing (VVT-i) that produces 132 horsepower.

And for the driving enthusiasts, a six-speed manual transmission is available on the Corolla L and S grades!

The 2014 Corolla is the first compact car equipped with standard LED low-beam headlamps, and all models are standard equipped with eight airbags, and Bluetooth hand-free phone and audio-streaming connectivity. The Corolla will be available in four trim levels (L, LE, LE Eco, and S) that offer a wide range of popular features to help distinguish each trim level.

Some of the available equipment includes the following:

• Touchscreen audio
• Apps accessible through the audio head unit
• Smart Key/ Push-button start
• Power moonroof
• Back-up monitor
• SofTex™ Seats
• Available Paddle shifters
• Rear deck lid spoiler

The 2014 Corolla will elevate the consumer’s experience for the world’s most popular sedan with modern, expressive styling, a more premium interior experience, improved fuel economy and performance, and a strong menu of available features.

Vehicle pricing, final grade content, and option packages will be made available closer to launch timing.