The 2015 Ducati Scrambler Stole The Show At Intermot 2014

Earlier this week, the iconic Italian motorcycle company Ducati unveiled one of the most eagerly awaited new bikes at Intermot 2014, the week-long International Motorcycle Fair being held in Cologne Germany.

The Ducati Scrambler brand immediately became the focus of media and public attention, and it was clearly the undisputed star of this key German fair.

“Presenting the new Ducati Scrambler brand means for us opening the doors to an entirely new, fascinating, and absolutely contemporary world,” said Cristiano Silei, VP of Sales and Marketing at Ducati Motor Holding, during the unveiling of the new bikes. “We’ve reinterpreted an iconic motorcycle, part of our history for more than 50 years, in a fully modern way, designing and building the Ducati Scrambler as if we’d never stopped making it. The four bikes of the Ducati Scrambler family represent starting points on a path to personalization that will make every single Ducati Scrambler a unique, free-spirited bike as individual as the person riding it.”

This is more than just a new bike: It’s a whole new world, one that expresses itself via a range of options and versions that provide a starting point for satisfying the different needs and wants of individual motorcyclists.

The Ducati Scrambler is a contemporary bike that expresses the pure essence of motorcycling. Tried and tested materials such as the aluminum of the rear swingarm and engine covers and the steel of the teardrop tank and frame are combined with new-generation components such as front and rear LED lighting and LCD instruments. Wide handlebars and a long seat provide a comfortable, relaxed riding position and, together with the low weight, low center of gravity and slightly knobby tires, ensure pure riding fun whatever the situation.

“Post-heritage” design gives a contemporary take on the iconic bike built by Ducati back in the 60s and 70s. This Ducati Scrambler, though, is no retro bike: It is, rather, intended to be just how the legendary Bologna-built motorcycle would be today if Ducati had never stopped building it.

The Icon version, in yellow and red, is joined by three others – Urban Enduro, Full Throttle and Classic – each offering its own style and performance-related interpretation of the Scrambler spirit. The Urban Enduro, with its “Wild Green” paintjob, is for enduro style enthusiasts and ready to switch from city streets to country backroads in an instant. The Full Throttle is for riders enthralled by the flat-track racing world who have a penchant for pushing things to the limit. And the Classic is for devotees to details and a 1970s look who want the uncompromising riding pleasure and comfort of a modern-day bike.

The headlamp, together with the tank, forms a key part of the Ducati Scrambler look. Rounded, classically designed yet extremely modern (i.e. post-heritage) it features a glass parabola and an ultra-modern LED light guide around the rim that acts as a side light.

Seat and tank have been carefully designed to give the Ducati Scrambler appealing proportions. A compact bike, the Ducati Scrambler instils confidence from the very moment you set eyes on it. It’s been sized to make it accessible to all motorcyclists while the long seat maximises comfort and can also accommodate a passenger comfortably.

An oil and air-cooled L-twin two-valve 803 cc engine powers the Ducati Scrambler; it has an 88 mm bore, a 66 mm stroke and has been redesigned to give smooth acceleration throughout the rev range.

2015 Scrambler Pricing (MSRP)

• Icon Red $8,495 (USA); Icon Yellow $8,595 (USA)
• Full Throttle $9,995 (USA)
• Urban Enduro $9,995 (USA)
• Classic $9,995 (USA)

The Ducati Scrambler will start arriving in Ducati Dealerships starting in end of January 2015, and the first of the four versions to become available will be the Icon.

For more information on the Ducati Scrambler, head over to www.scramblerducati.com or visit the Scrambler Facebook page.