Scion Makes Touchscreen Audio System Standard For All Models

Scion is the first non-luxury car brand to feature a touchscreen audio system as standard equipment across its entire lineup! All 2014 Scion models will come standard with the Scion Display Audio System featuring a 6.1-inch LCD touchscreen, AM/FM/CD/HD Radio technology, hands-free phone capability, music streaming via Bluetooth wireless technology and AUX/USB port with iPod connectivity. In addition, all 2013 xB models that begin production in August or after will also come standard with the new audio system.

“A standard touchscreen audio system across the entire Scion lineup stays true to the brand’s innovative nature and responsiveness to the desires of its youthful drivers,” Scion Vice President Doug Murtha said.

Scion also offers the optional Scion BeSpoke Premium Audio System featuring Aha on all new models, at a cost of just $1,198. This upgraded system features GPS navigation services, integration with popular social media applications and smartphone-compatible access to 30,000 free audio stations, including sports, news, entertainment and Scion’s own signature station featuring a lineup of its 17 music channels.

Scion’s making a bold statement here, and it should be interesting to see how other automakers respond.