Pizza Hut Launches A High-Tech, Flashy Restaurant Design Concept

Get ready to experience Pizza Hut like never before! The iconic pizza giant has just unveiled its flashiest and most innovative restaurant design concept yet, with the pilot store now open in Plano, Texas. This isn’t just your typical pizza joint—it’s a tech-powered paradise for pizza lovers that promises to deliver an elevated dining experience like no other.

Located at 8605 Ohio Drive, this cutting-edge restaurant is packed with features designed to make grabbing your favorite pizza faster, easier, and way more fun. Think self-service kiosks for quick orders, high-tech cabinets for effortless, contactless pick-up, and a guest-facing pizza-making station where you can watch the magic happen. But that’s not all – Pizza Hut is rolling out its game-changing “Hut ‘N Go” drive-thru menu. This new feature offers a lineup of “ready-now” items that can be quickly ordered and picked up at the window.

“From its physical layout to its modern design and digital-forward capabilities, this new restaurant showcases Pizza Hut’s legacy of innovation and unique ability to meet changing guest needs in ways that are distinctive to our brand,” said Aaron Powell, Chief Executive Officer, Pizza Hut. “Beyond just serving delicious pizza, which we do very well, it’s equally as critical that our guests enjoy a seamless experience with us that feels personalized to their tastes and needs. This restaurant format harnesses the power of these priorities and, as a result, creates magic that only Pizza Hut can offer.”

Tech and sustainability also take center stage. From energy-efficient lighting and advanced fryers to ovens equipped with in-vent hoods and a high-tech Energy Management System (EMS), this location is all about blending convenience with care for the planet. Want to dive deeper into how Pizza Hut is making a positive impact? Check out Yum! Brands’ latest Global Citizenship & Sustainability Report at www.yum.com/impact.

“At Pizza Hut we are laser focused on amplifying the experience for everyone who engages with our brand, and we understand that guest experience – particularly one that combines delight with digital convenience – can be a key differentiator,” said Shannon Garcia, President, Global Franchise Markets and Global Operations, Pizza Hut. “For example, the digital and tech-driven features of this restaurant design in particular – from order kiosks to self-access pick-up cabinets to the digital drive-thru menu – help guests easily guide their own journey with Pizza Hut and allow our restaurant team members to better serve them.”

Globally, this new restaurant format is already a smash hit, operating in over 80 markets all over the world. According to Pizza Hut, research shows this sleek, modern design doesn’t just look cool—it’s driving more transactions and bringing more people through the doors compared to older formats.

“Featured in nearly 2,000 Pizza Huts worldwide, we’ve seen how this restaurant design brings the brand to life with a distinctive, modern exterior, an effortless blend of physical and digital touchpoints and increased human interaction around the joy of pizza. In addition, the open kitchen approach lets our guests see the magic of our team members in motion as they craft each pizza,” said Joseph Call, Global Chief Development Officer, Pizza Hut.

If you’re a longtime fan of the old Plano location, you’re in for a surprise. The new restaurant replaces an older Pizza Hut format that served the community for 25 years. Now, it’s stepping into the future with a sleek, modern aesthetic both inside and out.

“This location goes beyond a restaurant redesign; it embodies Pizza Hut’s creativity and vision for the brand’s future,” said Kalen Thornton, Global Chief Brand Officer, Pizza Hut. “This opening showcases our ability to innovate and evolve, which has served our 65-year leadership in pizza culture.”

So, what are you waiting for? If you’re in the Plano area, head on down and check out Pizza Hut’s bold new vision for yourself. From jaw-dropping tech to crave-worthy eats, it’s definitely an experience you don’t want to miss.