Live Beyond Labels – Beck’s Independent Artist Series

Each year, Beck’s selects six artists from different disciplines to design original creative work to live on Beck’s beer labels. Dedicated to supporting up-and-coming artistic talent, Beck’s will display these designs on 13.2 million labels, amounting to 5.16 million square feet of canvas – more than eight times the square footage of the Museum of Modern Art in New York – for a summer-long art exhibit.

By transforming beer labels into art canvases, Beck’s gives artists a unique way to share their creative vision with millions of people around the country. Each artist was chosen on account of their groundbreaking, multi-disciplinary approach to art and music.

The designers of this year’s labels are:

• Actor and Grammy award winning musician Kid Cudi
• Fashion designer and entrepreneur Marc Eckō
• Artist and musician Willis Earl Beal
• Multi-medium artists The Date Farmers
• Interactive digital duo TM Sisters
• Photographer William Hundley

Watch the following video for an introduction to the artists and to get a peek inside their creative process in creating a beer label. Which label is your favorite?

This article is sponsored by Beck’s