Genesis GV60 Magma Concept Serves To Introduce New High-Performance Line

Genesis wants to get into the high-performance vehicle game, following in the footsteps of BMW //M, Mercedes-AMG, Audi S, and others. With their new Magma program, the brand ultimately aims to develop a high-performance Magma model for each production vehicle in the existing lineup, maximizing both aesthetics and performance.

To kick off this new high-performance line, Genesis brought a retina-burning orange Genesis GV60 Magma Concept to the New York Auto Show, and it definitely was turning heads!

The Genesis GV60 Magma Concept elevates the design and performance of the existing GV60, Genesis’ first dedicated EV model, with improved battery and motor technology. The concept car’s exterior design harmonizes aesthetics with considerations for chassis, aerodynamics and thermodynamics. To enhance stability during sporty driving, the car has been widened and lowered, giving it a more dynamic stance and allowing for a lower center of gravity.

At the front, a wider and lower main air intake in the bumper effectively cools the batteries, motor and brakes, while the air curtains enhance the car’s aerodynamic efficiency. 3 stamped holes above the main air intake, inspired by the GV80 Coupe Concept and G80 Magma Special, provide additional cooling. Added canards assist in generating downforce on the front axle.

The enlarged fenders and integrated wheelhouse outlets help reduce kinetic energy and improve cooling for the brakes. The titanium-colored flow-formed 21-inch wheels feature integrated aero discs, which also help cool the brakes. On the roof, fins have been strategically placed to control the aerodynamic flow and channel it to the rear wing, generating rear downforce and ensuring aerodynamic fluidity.

The GV60 Magma Concept’s distinctive exterior design extends into the luxurious and sporty interior. It features elements including bucket seats with body-colored seatbacks, upholstered in nappa and suede leather featuring double-diamond stitching patterns in Magma’s iconic orange color and titanium grey.

“Genesis Magma presents an exciting opportunity to push the boundaries of performance and luxury for new interpretations in high-performance vehicles, with the ultimate goal of developing models exclusive to Genesis,” said Luc Donckerwolke, Genesis Chief Creative Officer. “The brand will continue to reveal experimental concepts with careful consideration of both technological and aesthetic elements. While speed and performance are important, the Genesis Magma program will look beyond, prioritizing the driving experience to kindle the joy of sporty driving with effortless comfort.”

You can check out the GV60 Magma Concept, alongside the GV80 Coupe Concept, G80 Magma Special and X Gran Berlinetta Concept at the Genesis booth at the New York Auto Show.