Effective Tips To Make Better Marketing Decisions

Your business cannot do without effective marketing if it intends to compete in today’s business world. Proper marketing can put your product and services before the right audience, boosting your sales and revenue. According to the CMO survey, B2B companies spent 6%-8% of their firm revenue on marketing, while B2C companies spent 8%- 14%. Your marketing efforts will be wasted irrespective of how much you spend on it if you make poor decisions. As such, it is essential to sharpen your marketing decision-making process to guarantee the best results. If you wish to learn more about making better marketing decisions, consider the following points.

1. Leverage your business website’s analytics

Google Analytics was released over 15 years ago, and many experts agree that it revolutionized the game when it comes to knowing who your site visitors are. This analytic tool can also tell you where your clients are from and what they are doing. However, many small business owners avoid using it as much as they should because it has too many features, several tabs, and complex graphs. Still, it is advisable to learn how to use this tool or any other reputable analytics platform to extract insights from your website. You can make more informed decisions concerning your social media marketing, SEO, and even content marketing with these insights. Ultimately, you will have to decide which data points are most vital for your enterprise. Still, you will likely discover that the acquisition, behavior, and audience reports are most critical. Therefore, you cannot afford to get these reports wrong since your entire hopes of increasing sales and traffic rest on them. 

Consequently, take time to identify and eliminate any website elements that may cause you to make inaccurate decisions. For instance, excess bot traffic on your site can easily be misinterpreted as a spike in consumer demand. As a result, you may make flawed marketing and advertising decisions based on these inaccurate insights. Thankfully, there are many excellent bot defenders you can rely on to identify and block bots to enjoy more accurate website analytics.

2. Enlist your sales teams’ help

Your sales teams for B2B and B2C audiences alike are instrumental to your marketing efforts and decision-making. These teams are in a great position to shape your marketing decision-making because they interact directly with customers and prospects. In addition, they have insider insights into competitor strengths and weaknesses, industry trends, and clients’ ideal preferences. Therefore, their input is invaluable in marketing decision-making, so no strategies should be decided on without it.

3. Set up a customer advisory board

Several companies use customer advisory boards to help them with their market and customer research efforts, so you should consider doing this too. A customer advisory board is a team of clients who meet regularly to share insights and advice with companies. The members of these advisory boards are typically top-level executives at their respective businesses, so they can provide a lot of in-depth market insights on board. Your customer advisory board can also help you gather valuable market intelligence and shape your marketing messaging to be highly effective. However, remember that this board is only a representative sample of your broader audience. Therefore, it should include a cross-section of clients representing as many unique market segments as possible.

4. Consider what customers are really after

It is also beneficial to consider what your customers are really after that everyone else is ignoring to make the most effective decisions. Achieving this requires assessing your products and services through your clients’ eyes instead of from your marketing or management team’s perspective. You can start by identifying your brand’s biggest believers and most valuable customers. This intimate group of clients can give you the best feedback possible compared to a wider customer base, so keep this in mind. After reaching out to these clients through focus groups and social media, ask them whether there are specific reasons why they are so supportive of your brand. You may be shocked to learn that they all patronize your products because of a specific feature or are loyal because of one unique reason. The information you receive can reliably guide you in your marketing planning and decision-making. For instance, if your most valued clients are all praising your product design, it is crystal clear that this is where you should concentrate your marketing efforts. On the other hand, consider ways to promote product features over design elements if they praise particular features.