DiGiorno Brings First-Ever Customizable Pizza To Frozen Food Aisle

How’s this for a personal touch? DIGIORNO, the leader in premium frozen pizza, is giving everyone the chance to come together, and for the first time ever, create a truly customizable and delicious DIGIORNO pizza with its new DESIGN A PIZZA kit. Regardless of your pizza-eating personality – hold the veggies, pile on the meat or kick up the spice – the DIGIORNO DESIGN A PIZZA kit lets you customize a pizza with a personal touch based on each person’s individual tastes.

“Whether it’s through fashion, finger painting or building craft-stick houses, everyone is looking for ways to express themselves, and food is no different,” said Todd Macsuga, Director of Marketing for Nestlé Pizza. “With the new DIGIORNO DESIGN A PIZZA kit, everyone’s an artist. We are making it easier than ever to show off your personality in a creative way, while customizing mealtime to fit specific tastes and to please everyone around the table.”

Each DESIGN A PIZZA kit includes a full-size DIGIORNO cheese pizza with individually wrapped premium meats, veggies, shredded cheese and seasoning packet. Everyone can create their own perfect slice with these three flavorful varieties:

• Pepperoni and Sausage with Peppers & Onions: features pepperoni, sausage, red and green peppers and onion strips
• Spinach, Tomato & Red Onion with Pepperoni: features pepperoni, chopped spinach, diced Roma tomato and red onion
• Chicken, Green Peppers & Red Onions with Pepperoni: features herb-seasoned chicken, pepperoni, green pepper and red onion

Need some creative inspiration before creating your DIGIORNO pizza? You can build your own masterpiece virtually in one of two ways.

• DIGIORNO has partnered with eight influential bloggers to create their very own original pizza masterpieces that express their unique personalities and taste preferences. Check out their DESIGN A PIZZA kit masterpieces through a collection of Vine and Instagram videos at www.Digiorno.tumblr.com.
• Or visit www.DiGiorno.com to create your own masterpiece using the DESIGN A PIZZA app. You can virtually design and name your masterpiece to get a $1.50-off coupon.

DIGIORNO’s DESIGN A PIZZA kits are available in your grocer’s freezer aisle and retail for $6.79–$8.99.

For more information about the entire line of DIGIORNO brand products, visit www.DIGIORNO.com.