Captain Morgan Launches Mobile Game, Cannon Fights Run Rampant

Tomorrow marks the release of Captain’s Conquest, a groundbreaking mobile social game from the makers of Captain Morgan Original Spiced Rum, that rewards players for real-life exploration, adventure and social influence by transforming cities into the open seas and encouraging players to navigate Captain Henry Morgan’s world.

The goal of the game is to rise through the ranks—from a Stowaway to the Captain of your own powerful fleet—ruling the high seas and reaping rewards through skilled digital game-play and adventurous behavior in the real world. Players will earn points and gain status by successfully mastering the in-game battle mode, conquering territory by checking in at real world locations and using the scope to scan Captain Morgan bottles.

At the onset of the game, players are given command of a ship, the initial size of which is determined by their influence on social platforms such as Facebook, Foursquare and Twitter. In the Captain’s world, size matters, as the magnitude of a player’s ship and the adornments acquired during their adventures influence their success in battle, and ultimately their rank.

Using GPS and location-based technologies, the game populates the map screen with visual representations of other players’ ships in the area. Players have the option to interact with those around them by challenging enemy ships to battle.

“Social mobile gaming is exploding in popularity and Captain’s Conquest is a relevant and unexpected way for the Captain Morgan brand to connect with our adult fans in a medium where they are proactively seeking new and exciting experiences,” said Tom Herbst, Director of Marketing, Rums at Diageo. “This mobile game creates an exciting and entertaining brand experience for our loyal fans by showcasing the Captain’s legacy and adventurous spirit via a 21st century medium.”

I was able to check out the game in advance of it’s official release tomorrow, and it’s really addicting! We’d love to hear your thoughts after playing with it..

Captain’s Conquest is available for download from the Android Market and Apple’s App Store!

** Please note: You must be of legal drinking age to use this app.