Blue Bell’s Strawberry Toaster Pastry Ice Cream Is A Total Game Changer!

A new toaster pastry is popping into stores, and you can find it in the ice cream aisle—yes, the ice cream aisle! Feast your eyes on Blue Bell Strawberry Toaster Pastry Ice Cream, a new flavor inspired by everyone’s favorite sweet morning treat. It will be available in the pint size at all locations where Blue Bell is sold beginning today.

Strawberry Toaster Pastry is a creamy vanilla ice cream loaded with strawberry pastry pieces, colorful confetti sprinkles, and swirls of strawberry sauce and white icing.

“Our new Strawberry Toaster Pasty will wake up your taste buds. We have combined so many delicious flavors in a pint-sized carton. The smooth vanilla ice cream and strawberry sauce complement the pastry pieces perfectly. The confetti pieces and icing swirl add a subtle sweetness to every bite,” said Joe Robertson, executive director of advertising and marketing for Blue Bell.

Blue Bell’s Strawberry Toaster Pastry is now available in the pint size, but only for a limited time. The new flavor arrives in stores just in time for National Ice Cream for Breakfast Day on February 1st. If you aren’t in one of the states where Blue Bell is sold, don’t worry, you can order pints online.

Fans quickly took to social media to share their thoughts on Blue Bell’s Strawberry Toaster Pastry Ice Cream. “Omg. I’ve been mixing my Pop-Tarts in with Blue Bell for YEARS. Can’t wait to try this!” exclaimed one excited fan. Another rushed to the store in hopes of finding the new flavor: “I just went [and] got some…after further review—best ice cream ever.”

Needless to say, if you like strawberry Pop-Tarts and ice cream, you should definitely head over to your grocery store’s freezer aisle and grab a pint or two before they disappear, as this is a rotating flavor that’s only here for a limited time.